PinnedBenjamin WatkinsinPractice in PublicMy Life Changed When I Rewrote the Rules of WritingCrazy things began to happen. Crazy good things.May 1496May 1496
PinnedBenjamin WatkinsinThis Is Copy7 Lessons I Learned Launching a $1 Digital ProductStop trying to make $500k a year. Start trying to earn your first $1.Oct 18, 2023108Oct 18, 2023108
PinnedBenjamin WatkinsMy Most Popular Stories — (Updated Monthly)My most popular stories — updated January 16th, 2023Jan 17, 20237Jan 17, 20237
PinnedBenjamin Watkins19 Tips for The Best CopywritingIf you want your copywriting to stand out, try these 19 tips.Dec 24, 202228Dec 24, 202228
PinnedBenjamin WatkinsinThis Is Copy7 Underrated Landing Page TipsLittle tips I’ve discovered that improve conversion ratesNov 22, 202240Nov 22, 202240
Benjamin WatkinsinPractice in PublicThe Pratfall Effect Is the Real Reason You Love These BrandsWhen someone makes you a mistake, you love them even more.Oct 82Oct 82
Benjamin WatkinsinPractice in PublicMy Copywriting Process for Writing a Social AdEvery step I took to arrive at the final product (a creative look at creating an ad).Oct 54Oct 54
Benjamin WatkinsinPractice in PublicCopywriting Examples That Unravel The Psychology of Behavior BiasA closer look at how brands use bias to get you to buy.Aug 268Aug 268
Benjamin WatkinsinPractice in Public15 of My Favorite Healthcare Copywriting ExamplesSome of the best copywriting examples that can help healthcare brandsJul 295Jul 295
Benjamin WatkinsMy 4-Step Plan to Launch a Copywriting and Writing CohortThe promise I’m delivering to my audience.Jul 112Jul 112