10 Cognitive Biases That Influence Your Copywriting

See how your behavior influences good and bad copywriting.

Photo by Kimberly Farmer on Unsplash

Your copywriting is influenced by what you believe.

That’s where cognitive biases come in.

Cognitive biases are how you interrupt information. It can cause you to write information that is inaccurate because of your behavioral judgment.

Your copywriting is influenced by cognitive biases, which come from memory, attention, attribution, and other mental mistakes.

Here are 10 cognitive biases that can make or break your copywriting.

1. Ambiguity bias

Ambiguity Bias is when you avoid decisions because there is a lack of information or ambiguous information, which makes the results unknown.

This is when your copywriting becomes unclear to the reader, which is confusing.

2. Confirmation bias

Confirmation Bias is when information confirms a pre-existing belief.

For instance, your copywriting is based on what you believe to be true and ignores information on what the prospect believes to be true.

3. Default Bias