18 Copywriting Rules to Guide You

A simple way to always optimize your copywriting.

Photo by Glenn Carstens-Peters on Unsplash

Copywriting is never guesswork.

Copywriting is assembled like clockwork. But to put the pieces together, you need the right tools (and rules).

Here are 18 copywriting rules that I’ve learned from other copywriters before me to guide your copywriting.

18 Copywriting Rules

Refer to this list to write and edit your copy.

1. Tell stories.
2. Be specific.
3. Edit every word.
4. Write for clarity.
5. Use short sentences.
6. Write in the active voice.
7. Read your copy out loud.
8. Use your customer’s words.
9. Avoid adverbs and adjectives.
10. Don’t worry about your grammar.
11. Use bullet points for succinct points.
12. Create a curiosity gap in your headline.
13. Make your copy scannable for readability.
14. Set a timer for 30 minutes and write nonstop.
15. Write with emotional language — always be honest.
16. Distinguish between the features…