19 Tips for The Best Copywriting
The best copywriting inspires action.
But what turns good copywriting into great copywriting? What inspires action from the reader?
Here are 19 tips for the best copywriting.
1. Ditch the dictionary words
Dictionary words belong in formal language.
If you want to sound human, ditch the formal words for informal words.
2. Be specific
Don’t sell the product, sell the details.
Highlight the features, benefits, and how easy it is to get. Make it easy for the customer to make a decision.
3. Learn to write a captivating hook
Great copywriting commands attention.
Learn to write a hook that pulls the reader into your story.
4. Guide the reader with structure
Structure turns unreadable, scary block texts into friendly, readable texts.
Everyone scans. Formatting your writing makes it easier to scan and read.
5. Tell stories
People remember stories.
Give yourself a name. Give yourself a mission. Talk about what you do every day.