19 Tips for The Best Copywriting

If you want your copywriting to stand out, try these 19 tips.

Benjamin Watkins
4 min readDec 24, 2022
Great copywriting reframes objections.

The best copywriting inspires action.

But what turns good copywriting into great copywriting? What inspires action from the reader?

Here are 19 tips for the best copywriting.

1. Ditch the dictionary words

Dictionary words belong in formal language.

If you want to sound human, ditch the formal words for informal words.

2. Be specific

Don’t sell the product, sell the details.

Highlight the features, benefits, and how easy it is to get. Make it easy for the customer to make a decision.

3. Learn to write a captivating hook

Great copywriting commands attention.



Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..