25 Psychological Triggers That Get People to Buy

How legendary copywriter, Joe Sugarman, used these triggers in his copywriting.

Benjamin Watkins
5 min readFeb 7, 2023

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An advertisement written by Joseph Sugarman

Joe Sugarman is one of the most legendary copywriters.

He once sold a $240,000 airplane in a single mail-order ad. In his most popular book, The Adweek Copywriting Handbook, he shares 25 “psychological triggers” that get…

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..