25 Psychological Triggers That Get People to Buy

How legendary copywriter, Joe Sugarman, used these triggers in his copywriting.

An advertisement written by Joseph Sugarman

Joe Sugarman is one of the most legendary copywriters.

He once sold a $240,000 airplane in a single mail-order ad. In his most popular book, The Adweek Copywriting Handbook, he shares 25 “psychological triggers” that get…