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3 Common Landing Page Mistakes and How to Fix Them
How to reduce your bounce rate and drive more conversions.
99% of landing page mistakes are fixable.
Your landing page may have a high bounce rate. You may see clicks but no conversions. You’re close to having an amazing landing page that converts, yet you can’t figure out why your audience isn’t converting.
Most likely, you’re experiencing one of the most common landing page mistakes:
- Unattractive offer.
- Confusing message.
- Not knowing your audience.
If you’re experiencing one of these problems, here’s how I would fix them.
1. How to fix an unattractive offer
If your landing page’s offer is undesirable, all is not lost.
You can still fix your offer by making a few tweaks. For instance, you could tweak what benefit you want to talk about on your landing page. You could talk about a different outcome. You could even show a unique picture.
Every offer is unattractive it doesn’t speak to the audience’s needs.
Seth Godin once said that nobody buys a shelf, they buy what they can put on the shelf in their home.
