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3 Email Copywriting Tips
A few examples of how to improve your email copywriting.
Research shows that for every $1 you invest in email, you should expect to receive 36 times from it.
However, simply writing an email doesn’t guarantee that kind of return. Copywriting plays a critical part in it.
If your emails have a low conversion rate and you don’t know what to do, try these copywriting tweaks.
The Hustle’s Hook and Scannability
In 2021, The Hustle was valued at $27 billion.
Part of the reason The Hustle is so valuable is that it offers bite-sized news that helps young professionals accelerate their careers.
And they have good copywriting that delivers that message. They hook you in the first sentence with a story about a woman who survived two bites from a blue-ringed octopus.
And then they tell you what’s in the rest of the email with scannable bullet points.
