3 Examples That Make Your Copywriting Better

Different headlines. Different approaches.

1. Write for the customer.

Do it by adding personal pronoun words.

It’s customer-centric. It’s about what the reader wants.

2. Get specific and then tease an outcome.

Milk from oats (specific) Flavors from Asia (specific) Far from ordinary (tease outcome).

And it gives it more cadence.

3. Say it as you would to a friend

You’re not reimagining children’s handwriting. You’re saving the handwriting of your children forever.

Tell parents exactly what they want to hear.

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..