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3 Frameworks to Supercharge Your Writing

Never look at a blank page ever again.

Benjamin Watkins
3 min readJan 3, 2023
Photo by Kenny Eliason on Unsplash

Not sure what to post on LinkedIn, Instagram, Twitter, or Medium?

Blank page syndrome is the worst. However, there’s a way around it. Writing frameworks can help you overcome these blank pages and give you ideas to write about.

To avoid the blank page, I started documenting frameworks I found.

Here are the three frameworks that will always give you writing ideas.

1. Idea Chapters

The first content framework is to look at the bigger picture.

Create a framework of who you’re writing to. Here’s how I do it for myself:

  • Audience — Startups
  • Category — Copywriting and content for startups
  • Industry — E-commerce and SaaS

Creating these chapters gives you more ideas. You know exactly who you’re writing to and your category.

2. Create topics in your category

Now your frameworks are getting more specific.

Here are topics that you’ll be creating for your audiences:

  • Personal
  • Observational

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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