3 Lessons I’ve Learned As a Content Creator

I’ve learned some things work and some definitely don’t work.

Benjamin Watkins
3 min readFeb 11, 2023
Photo by ConvertKit on Unsplash

Content creator is probably the hardest job I’ve ever had.

5 years ago I was a struggling teacher. I quit teaching to pursue nursing. Along the way, I started writing on the side. And now, after working as a copywriter for a few agencies, I’m creating content every day as my full-time job.

Even though I consider content creation a hard job, it’s also a job I’ve loved the most. I love learning. I’m continuing to figure things out even when I make mistakes.

Of all the lessons and mistakes I’ve learned, here are the most important lessons I’ve learned as a content creator.

Creating Content Is an Every Day Job

I don’t have a budget to hire ghostwriters. I don’t hire people to schedule my calendar or do work for me.

As a content creator, I do everything myself. And that’s the challenge. When I started creating content as a side hustle, I could coast through the week. Sometimes I publish twice a week. Sometimes I don’t publish at all.

Creating content as a full-time job forces me to take action. I have to look at every day as an opportunity to get better at what I do.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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