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3 of the Best SaaS Copywriting Tips
What I do to write higher converting copy.
Most SaaS brands don’t sound human.
They sound like a product talking to another product. That’s why copywriting is so important to humanize them. Audiences don’t want to feel talked at. They want a brand that talks to them, not at them.
As a SaaS copywriter, here are 3 copywriting tips that help spark life into SaaS brands.
1. Playful Exaggeration
Playful exaggeration is when you take a boring phrase and slightly exaggerate it to make it more playful. The words are more exciting and inviting.
Here’s an example. Yac’s website shows what they are building. But they say it in a fun and inviting way.
2. Use Your Customer’s Words
Another SaaS copywriting tip is to talk like a customer.
When you talk to customers like a customer, it feels like a friend talking to a friend. The customer feels like you understand them.
