3 Short and Sweet Copywriting Examples

Examples I’m sharing in my Substack newsletter.

Benjamin Watkins


In the past year, I’ve shared over a hundred copywriting examples. And folks love them.

So, I’m doing it more and more in my newsletter, especially on Substack. Here are some examples I shared this past week.


Most brands will write the typical copywriting line like the example above.

Not Brew Tea Co.

They reframe it. They get more specific. They present it in a more interesting way.


Telling a story is NOT your mission statement. It’s an emotional rollercoaster ride of how you started a business. Your audience wants authenticity.

The storytelling below offers an example (like Pixar’s storytelling) of how to tell a story that captivates readers.


Lenny’s Newsletter is amazing. As I researched his content, I discovered some of his best tweets.

One thing he does well is inject himself into the story. It adds a level of emotion that makes it more appealing to read.

It makes people curious.

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