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3 Simple Tips for Better Copywriting

How to look at the bigger picture.

Benjamin Watkins
2 min readFeb 19, 2023
Photo by Luke Lung on Unsplash

Research. Writing. Techniques. Strategy.

They are part of the copywriting process. If you want to simplify the process and become a better copywriter, you have to look at the bigger picture. It helps if you’re an overthinker like me.

3 simple tips can help you improve your copywriting without you overthinking it.

Triple the Examples

You may already know that I share a lot of copywriting examples on Medium. I also share them on LinkedIn and Twitter.

Sharing practical examples is the best way to accelerate your learning. The more I share, the more I understand how to explain copywriting.

If you want to improve, share examples of what you’re working on. Share examples of your ads or something that resonates with you.

What fascinates you will often fascinate others.

2. Trim the Words

The best copywriting is concise.

If copywriting is persuasion, you need to use the fewest amount of words to persuade someone to take action. Trim the words.

If you look at Apple ads, you’ll notice they only give necessary information. A headline…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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