3 Ways I’m Growing My Brand

Consistency, regardless of motivation, will determine your personal brand’s growth.

I’m building a copywriting brand.

In September 2022, I quit my full-time job at a marketing agency to pursue full-time freelancing.

I didn't like where I worked. And I felt the itch to take my part-time freelance copywriting work to the next level. So, I did just that.

Since I’ve made the jump (albeit it’s only been a few months), I’ve done the same thing every day to grow my brand. I’ve slowly built an email list. And I’ve slowly figured things out. I’m still figuring it out.

The journey has been challenging, but I love every minute of it.

Here are three ways I’ve slowly built my brand.

1. Twisting the original

There are millions of freelancers. There are millions of creators. There are millions of copywriters.

99% of them say the same thing. They give value. They give advice. They tell you how to live a better life. They tell you how to build an audience. A lot of this advice is said over and over and over again.

My goal is to twist the original. I want to add my twist instead of saying the same bland copywriting or freelancing advice that everyone says. Here’s how I’m…