4 Frameworks to Help You Master Copywriting In Record Time

4 frameworks that make you an expert copywriter.

Photo by Nick Morrison on Unsplash

The world’s most valuable skill is copywriting.

Unfortunately, time and experience keep people from learning how to do it. They spend hours (and usually a ton of money) trying to figure it out or guess at it.

Instead of guessing what works, try these 4 frameworks. It’s what I learned to do.

Here are 4 copywriting frameworks that will save you dozens of painful hours trying to learn copywriting yourself.

AIDA

AIDA stands for:

• Attention — Hook the reader
• Interest — Keep them interested
• Desire — Show the benefit of staying interested
• Action — Show them what the next step is

I like this example from Dickie Bush, famous for his Twitter threads.

PAS

PAS is another copywriting formula perfect for websites, landing pages, emails, and social posts.

• Problem — introduce the…