Member-only story
4 Questions Copywriters Should Ask Startups Before Writing Copy
Essential questions to finding a brand’s voice.
If startups want killer copywriting, they need a copywriter who will ask good questions.
Freelance copywriters should ask questions that dive deeper into the brand to avoid cookie-cutter copy. When you ask questions on a discovery call with founders, you understand who they are as a brand.
- You learn who they are helping
- You learn how they help
- You learn what makes their brand unique
To get to this point, freelance copywriters need to ask 4 ultra-important questions.
1. What is your 6-month goal?
Knowing a founder’s goal will help you determine how actionable you want the copywriting to be.
A startup’s goal might be to build website traffic or convert more leads. But those are drastically different goals. Most importantly, as a freelance copywriter, you must tell startups that your copy isn’t a magic pill that will make anyone buy. It’s designed to articulate a product clearly.
Ultimately, good copywriting aligns with good strategy.
