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4 Social Media Copywriting Examples Worth Imitating

What I’ve learned from the best of the best on Twitter and LinkedIn.

Benjamin Watkins
3 min readOct 7, 2023

Copywriting on LinkedIn or Twitter is about good frameworks, storytelling principles, and dang good writing.

You feel compelled to keep reading when you see stellar copywriting on LinkedIn or Twitter. Your brain craves more because you are immersed in the magic of persuasion.

Imitating this style can help you get more eyeballs on your post. It can give your writing clarity. It can leave people wanting more.

Ali Abdaal’s Study Thread Hook

Ali Abdaal’s study thread is the definition of a successful thread.

He shows his accomplishment, and then he shows how he did it. This popular style is often used in several ways:

  • I made $500k last year as a marketer. Here are 7 tips on how I did it

You can even add a timeframe around it to make it more specific.

  • I made $500k in less than 9 months last year. Here are 7 tips on how I did it.
  • I made $500k in less than 9 months last year on Twitter. Here are 7 tips on how I did it.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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