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4 Things I’m Doubling Down On In 2024

Why I’m leaning more into coaching, consulting, courses, cohorts.

Benjamin Watkins
2 min readJan 1, 2024
Photo by Samantha Borges on Unsplash

For the last six years, I focused on building a freelance copywriting business.

I learned how to find clients. I learned the art of copywriting. I made over six figures last year.

Every year, I learn something new about myself. This last year, I learned how much I love helping others. I love teaching. I want to empower people to be better copywriters and online writers.

That’s why I’m doubling down on these four things.

Coaching

I experienced a taste of coaching last year. I coached a few copywriters and founders. Awesome mentors also coached me.

I love coaching because it’s essentially teaching. You’re giving people your blueprint. There’s something about helping people make a mental breakthrough in copywriting and writing.

That’s why I’m starting a coaching program at the end of January or early February.

More info about it here.

Consulting

I also consulted with some founders and marketers last year on copywriting consulting.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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