4 Uncomfortable Things I Did to Grow My Solopreneur Business in the Last 12 months

Things that I was scared to do.

Photo by Noah Silliman on Unsplash

I’m convinced that growing a successful business is about doing all the little things right.

Forget reaching out to as many people as possible. You don’t need to make as many reels as possible. And you don’t need to write a million articles a year.

Those things help. The real zinger to building a business is knowing your market and how you can help them. It’s really that simple.

It’s becoming the top 1% in what you do by knowing exactly what you do and how you do it.

Here’s what I’ve done to take those steps and grow my business in the last 12 months.

Talking About Stuff That Doesn’t Go Viral

You know what makes you money? Talking about the unsexy stuff.

My posts on LinkedIn used to be about sharing the best copywriting examples. I shared jokes all the time. And it was fun to get tons of likes and shares (my confidence was probably too high).

But it didn’t help me land clients. I wasn’t getting sponsorships.

I learned to talk about the stuff that is helping my audience solve a problem, no matter how…