Member-only story

4 Ways to Practice Copywriting on LinkedIn

How to make your profile and your posts easier to read.

Benjamin Watkins
3 min readFeb 20, 2023
Photo by Souvik Banerjee on Unsplash

For the last 6 months, I’ve taken LinkedIn more seriously.

I’ve studied the top creators. I’ve learned how they post and structure their profile. Top creators on LinkedIn know the power of copywriting.

After 6 months of practicing myself and studying other creators, I’ve noticed there are 4 ways to practice copywriting on LinkedIn.

1. Follow a copywriting framework

A copywriting framework offers a way to write a compelling hook.

In the creator’s posts below, you can see the different hooks they use to command someone’s attention. They are using numbers, desire, and removing a pain point.

I used to ignore these frameworks because I wanted to say whatever. But I’ve practiced more with these and realized that they do make a difference.

They command the attention of the reader.

2. Give Yourself a Title That People Remember

--

--

Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

Responses (2)