4 Ways to Test Your Call to Action

How to maximize your CTAs for higher conversions.

A call to action is essential to conversions.

Prospects may read your headline, subheadline, and body copy to learn more, but if the CTA (call to action) is confusing, they won’t convert. You need a clear CTA for conversions.

Most brands don’t test CTAs. They test everything else but the CTA. But a good CTA is the climax of copywriting — it’s a well-timed decision after reading the headline and subheadline.

So if you want to improve your conversions, test these 4 CTAs.

#1 Frictionless CTA

Prospects always have objections before they make a decision.

• “I don’t have time to buy this”
• “I don’t want to pull my credit card out”
• “Is this a free trial?”

These objections can easily be turned into a call to action. If your CTA has a low conversion rate, I suggest you try the frictionless CTA.

Here are some examples of a frictionless CTA:

• Try a demo: No CC required
• Try Figma in 3 minutes
• Try free for 7 days