5 Awesome Examples of Conversational Copywriting

Conversational copywriting feels like you’re talking to a friend.

Conversational copywriting feels like talking to a friend — informal and full of care.

No textbook. No business jargon. Conversational copywriting is fun, interesting, and feels real. But instead of telling you about it, I’m going to show you some awesome examples.

Here are five awesome conversational copywriting examples.

1. Olipop talks to the reader, not at the reader

Olipop’s soda brand feels real and inviting.

They get inside the reader’s head and what they are thinking. They don’t tell you a boring fact — like Olipop is delicious.

They talk to you like they know what you’re thinking.

2. Discord paints a picture for the reader

Discord uses words to paint a picture in the reader’s mind.

“Imagine” helps the reader envision an outcome. Remember, you’re telling a story with your words. So, paint a…