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5 Brilliant Copywriting Techniques
A few ways to make your copywriting stand out.
My favorite thing to do as a copywriter is to study outstanding copywriting.
I study brands, at least the ones that have good copywriting. I study copywriting techniques and patterns. I try to understand why they work, so I can apply them.
If you want to be a great copywriter, study great copywriting. Share it. Teach it. Because you’re more likely to remember it. That’s what I love to do.
Here are some brilliant copywriting techniques that you may find useful.
1. Say You’re More Than Something
When you say you’re more than something, you’re saying you’re better than something.
You’re leaving it up to the reader’s imagination. You’re showing that you’re more than an ordinary product. You’re so much better than something standard and simple.
It creates curiosity. It gets people to click.
