5 Brilliant Examples of Positioning

What these brands did to stand out.

The best positioning is clear.

You know how you’re standing out in the market. You know how your product is different from competitors and what’s unique about it.

I like this quote from the book, Positioning: “The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.”

These positioning examples show you the power of standing out.

1. Dollar Shave Club Stops Competing With Gillette

Dollar Shave Club realized they couldn’t compete with Gillette on features.

So they decided to compete on price and accessibility. No more razors that are locked on shelves in stores that are overly priced.

So they changed it.

They made it easy and affordable, and they were just as good as Gillette's razor. They found their unique value.

2. Volvo Wins on Safety

If I gave you one word to think of when I said Volvo, you’d probably say safety.

Volvo has built a reputation in the market (and positioned itself this way) as one of…