5 Data-Driven Ways to Improve Your Brand’s Messaging (and Conversions)

How to make your message more specific to the customer.

Photo by UX Indonesia on Unsplash

There are different levels to copywriting.

You can write whatever you feel like writing. You can write something clever and funny, and whatever you feel will stand out the most.

But if you want conversions, especially on websites, emails, ads, and landing pages, you need data-driven copywriting. It’s what makes a specialized copywriter even better.

I’ve built a career around data driven copywriting, especially in health tech. And it always involves research.

1. Define Your Core Customer

If you write for everybody, you write for nobody. That’s the truth.

Copywriting is about knowing your core customer. You’re super narrow on who they are regardless if it’s B2B or B2C:

• Your prospect’s problems
• Where your prospect is located
• What competitors there are in the space
• The prospect’s stage of awareness or market sophistication
• Where these prospects hang out
• What solution the prospect is looking for