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5 Easy Ways to Structure Your Writing

Examples of structure from Medium, LinkedIn, and Twitter.

Benjamin Watkins
4 min readDec 16, 2022
Created by Ben Watkins in Figma.

Structure makes your writing easier to read.

Without structure, you have long paragraphs that make your ideas difficult to understand. I had this problem when I started writing.

Then I studied the structure. I realized great structure improves readability. Structure makes it easier for readers to scan your writing.

If you struggle to structure your writing, try these five methods that maximize readability.

1. Start with a clear hook

Your first line is your hook.

You need to grab attention with your hook.

Most people create a hook that interests them but not the reader. Or the hook is too long. If you want to grab the reader’s attention, you need short, detailed hooks. Here are some hook ideas:

  • Express a polarizing idea
  • Tell a personal story
  • Tell your readers what you discovered

James Clear is great at captivating readers with his hooks. Yes, I know he’s a popular author. But he’s also great at grabbing your attention.

2. Bullet points are bite-sized value

Justin Welsh creates attention with a personal story.

He does more than grab your attention. He breaks it down with specific points that organize his writing. They are bite-sized information that shows the reader his progression on LinkedIn.

Bullet points are designed to make bite-sized information stand out. And it’s less daunting for the reader. They can easily scan the information.

3. Format your writing

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

Responses (2)

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This makes me curious.


I have been generating content for a while now on platforms like LinkedIn, Twitter and Medium. I do understand the significance of having a crisp and clear hook line and I do try coming up with some amazing ones at times. I…

50

Great article, Benjamin!