5 Easy Ways to Structure Your Writing

Examples of structure from Medium, LinkedIn, and Twitter.

Benjamin Watkins
4 min readDec 16, 2022
Created by Ben Watkins in Figma.

Structure makes your writing easier to read.

Without structure, you have long paragraphs that make your ideas difficult to understand. I had this problem when I started writing.

Then I studied the structure. I realized great structure improves readability. Structure makes it easier for readers to scan your writing.

If you struggle to structure your writing, try these five methods that maximize readability.

1. Start with a clear hook

Your first line is your hook.

You need to grab attention with your hook.

Most people create a hook that interests them but not the reader. Or the hook is too long. If you want to grab the reader’s attention, you need short, detailed hooks. Here are some hook ideas:

  • Express a polarizing idea
  • Tell a personal story
  • Tell your readers what you discovered

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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