5 Landing Page Examples With 5 Powerful Lessons

A few lessons on the power of copywriting.

Benjamin Watkins
3 min readMar 9, 2023

Small changes in your landing pages will make a huge difference.

But what small changes do you need to make?

Here are a few examples that show how you can improve the copywriting on your landing page.

Avoid Dictionary Words

Brewery management simplified feels like a lazy headline.

I enjoyed rewriting this. So much personality could be added. So I added it. I made it more specific, add some fun language, and made it about the reader.

Handle Customer Objections

If your headline makes a promise to the reader, make sure to back it up.

Don’t give your readers the hesitancy to doubt what you’re saying. Reaffirm it. Essentially guarantee it. Show your readers that you mean business.

Try Saying Literally or…

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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