5 Lessons That Will Make You Infinitely Better at LinkedIn

It’s taken me three years to learn how to leverage LinkedIn.

Photo by Abid Shah on Unsplash

I’m not a LinkedIn guru. I’m not an influencer. I’m not selling LinkedIn courses.

I’m someone who likes to crack jokes on LinkedIn, share the occasional healthcare marketing tip, and send lots of DM to my ideal clients.

Has it worked out well for me? Yes, but I’m constantly learning how to leverage LinkedIn. Am I still learning how to use LinkedIn? Also yes.

I don’t have all the answers. But I have learned how to use LinkedIn to get on calls and give myself an opportunity to sign new clients.

1. Be Your Weird Self

Folks on LinkedIn can smell self-promotion a mile away.

You can still self-promote, just don’t do it in a way that feels forced. Folks on LinkedIn always find an excuse to call it cringeworthy, so don’t lean into it.

Be yourself. Post pictures. Post videos. Tell jokes. Get personal. Be your weird self.

2. Call Out Your Audience

This is something I’ve personally struggled with for years because I know it’s not the most viral kind of content.