5 Questions to Ask About Your Landing Page

These questions will critique your landing page.

Photo by Mailchimp on Unsplash

How does a copywriter think about landing pages?

They think about it through a series of questions.

As a copywriter, that’s how I think of landing pages. I like to ask myself five questions that dive into the heart of landing pages. These questions help me critique the value of landing pages.

Here are five questions you should be asking about your landing page.

1. Does your audience understand your offer?

Your audience should know exactly what they are getting from your offer.

The offer should be in the headline. And it should make a promise to the reader. Justin Welsh is a creator with a clear landing page title.

You can visit his site at https://www.justinwelsh.me/

2. Does your audience know the offer is for them?

We often think the more people we target, the more people will convert.

Not true.