5 Reasons Why You Should Believe In the Power of Positioning

Positioning is more than a marketing exercise.

Photo by Carlos Muza on Unsplash

If you want to stand out, you need to learn about positioning.

There are more creators. There are more startups. There are more solopreneurs. And when everyone can do the same things, it only means it’s harder for you to stand out.

Everyone’s product feels the same way. Everyone feels like they are yelling the same thing over and over again.

Yay. You all sound the same.

That’s why positioning is more than a simple exercise. It’s an opportunity to stand out, to show how you’re different and the value you deliver.

This is how you give yourself the crown of differentiation.

1. You Get to Tell the World Your Unique Value

Positioning gives you the power to turn into a pineapple when everyone is an apple.

That was a bad example. The point is, you get to share your unique value with the world. That means you’re not just sharing healthcare wisdom if you’re a healthcare brand, you’re helping a specific audience with a specific problem.

You narrow your focus, you get clear on what makes you unique, and you go out into…