Member-only story
5 Secrets I Learned From the Best Copywriters
How to think like a copywriter.
The best copywriters have the best practices.
They know how to write copy that converts prospects.
Part of that comes from years of experience. They know what works. To improve my craft, I’ve studied the best of them.
Here are five secrets I’ve learned from the best copywriters.
1. Observe. Observe. Observe
Great copywriters are observers.
To capture emotion, you need to observe emotion. Observe the world around you. Notice the little things.
Write about those little things. Make notes about them. You’ll capture so much detail in your writing.
2. Walk In the Customer’s Shoes
It’s one thing to talk to a customer; it’s another to walk in their shoes.
Learn their pain. When you understand a customer's emotional pain, you understand how they feel. It makes copywriting so much easier.
Make understanding the customer part of your research process.
If you’re writing about a company’s software, you need to try that software yourself. You need to walk through that journey as a…
