5 Underrated Copywriting Lessons

What these examples teach us about the power of copywriting.

Benjamin Watkins


It’s time to break out more copywriting examples.

Copywriting examples are how I like to practice copywriting and what my readers enjoy the most (not counting my mom). Comparisons show how copywriting could be better.

These examples are some I wrote myself and some I found fascinating. They offer a mini-lesson on how to improve your copywriting and conversions.

Be a Storyteller In Your Product Descriptions

You can sniff a fake brand story a mile away. It’s bogus. It’s cookie-cutter. It’s inauthentic.

I like Top Of The Morning Coffee’s brand storytelling. It feels real. It feels like a friend talking to me. And that’s why it’s more than just copywriting — it’s conversational copywriting at its finest.

The product description talks like someone who understands coffee drinkers. Never undervalue the value of being relatable.

Top Of The Morning Coffee tells great stories.

Make Your About Page Relatable

So many About Pages are boring. I don’t know why. Maybe people don’t like telling stories or getting too personal about how they discovered a cool idea.

About Pages are kind of like a first date. We get nervous, make small talk about the weather, and pretend to be someone were not. Ironically, the person we are on a date with would actually like us more if we were ourselves. Imagine that.

I get it. Being yourself is hard. Telling a story that sounds genuine and real is hard. Try taking a page out of YNAB’s About Page. It sounds like something I would want to read. Twice.

YNAB has an About Page worth telling.

Try The 3-Point Headline Punch

The 3-point headline punch is something I made up. But I love it, and I’m sticking with it.