5 Underrated Copywriting Lessons
What these examples teach us about the power of copywriting.
It’s time to break out more copywriting examples.
Copywriting examples are how I like to practice copywriting and what my readers enjoy the most (not counting my mom). Comparisons show how copywriting could be better.
These examples are some I wrote myself and some I found fascinating. They offer a mini-lesson on how to improve your copywriting and conversions.
Be a Storyteller In Your Product Descriptions
You can sniff a fake brand story a mile away. It’s bogus. It’s cookie-cutter. It’s inauthentic.
I like Top Of The Morning Coffee’s brand storytelling. It feels real. It feels like a friend talking to me. And that’s why it’s more than just copywriting — it’s conversational copywriting at its finest.
The product description talks like someone who understands coffee drinkers. Never undervalue the value of being relatable.
