5 Underrated Copywriting Lessons (With Examples)

These examples can make your brand and product stand out.

Benjamin Watkins


My favorite thing to do on the internet is share satirical stories and copywriting examples.

Whenever I share copywriting examples, I force myself to dig deeper into something about copywriting. Teaching copywriting examples helps me clarify my ideas. It helps me become a better copywriter.

These are some of my favorite copywriting examples from the past few months.

Call Out the Problem In Your Headline

Empathy is a superpower. It’s the best superpower if you’re writing copy for your product or brand.

Dry Mouth Sucks means you understand the problem you’re solving. Flintts Mints keeps it simple.

Call out the problem in your headline and how you solve it in the subheadline.

Say What You’re NOT

You can’t be everything to customers.

If you’re not cheap, then show WHY you’re not cheap. This example from Miracle Brand highlights the most important point — the ideal outcome isn’t cheap.

Be Exclusive, Empathetic, and Super Specific With Your Value

I LOVE this product description from Surely because it feels perfect.

It leads with precise customer reviews (3,620 vs. 3,620.) The headline uses only to show what makes them special.

The bullet points show what value you’re getting in just a few words.

Let Your Positioning Define Your Product



Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five spunky kids..