5 Ways Copywriting Helps Grow Your Business

How the power of copywriting compels action.

Benjamin Watkins
2 min readApr 4, 2023
Photo by 🇸🇮 Janko Ferlič on Unsplash

Starting a business is hard.

Maintaining a business can be even harder. That’s why so many businesses fail. They don’t know how to talk to their customers. They don’t even know if they have customers.

While copywriting can’t save a business, it can help clarify its message.

The right copywriting helps a business grow.

Copywriting Helps Conversions

Conversion copywriting is about compelling prospects to take action.

That is the ultimate goal. To get there, you need to know how your audience thinks and responds to messages.

Everything empathy.

When you understand how your customers feel, you know how to write headlines, subheadlines, CTAs, social proof, and much more.

Copywriting optimizes a great product.

Storytelling Resonates With Readers

Copywriting is also about storytelling.

What story are you telling audiences in your business? Stories are the best way to connect to audiences. People gravitate to stories. They relate to them.

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..