5 Ways to Stand Out On LinkedIn

You don’t have to be a thought leader. Just try these simple things.

Benjamin Watkins
3 min readDec 15, 2023
Photo by Alexander Shatov on Unsplash

Everyone has a mixed opinion of LinkedIn.

Some believe it’s cringe. Others believe it’s one of the best social platforms to build an audience. The truth is — it’s a mix of both. Everyone’s cringe when they start. Post long enough, and people will eventually follow you.

What matters most is getting started and learning to stand out.

Here are some simple things I do to stand out.

1. Don’t Take It So Seriously

LinkedIn is more than a professional platform. And it’s more than a ghostwriting platform.

It’s a platform to write on. Share your stories. That’s all it is. Don’t overthink LinkedIn.

I tried posting serious content all the time. Now, I’m leaning more toward satirical content. I’m leaning more into my personality and having more fun doing it.

2. Write The Content You Want to See On LinkedIn

People never write the content they want to see.

They write the content that they think will perform the best. They write content that they think will get them leads.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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