5 Ways to Unlock Your Creativity

And how it makes you a better writer.

Benjamin Watkins
2 min readMay 16, 2023
Photo by Sharon Pittaway on Unsplash

Saturday Night Live writers spend hours of sleepless nights coming up with new ideas every week.

They write it. Submit it. And hope that audiences think it’s funny.

That’s how creativity works. We give ourselves constraints so we can do our best work. We put pressure on ourselves. We’re trying to capture creativity.

Unlocking your creativity is about unlocking your process for finding your creativity. It helps you tell better stories.

When you master the creative process, you’ll master finding creative ideas.

1. Take Things Away

If you want to be more creative, try taking things away. Force yourself to write in a room with minimal distractions. Put your phone in another room.

Give yourself a timer. Sit at the same desk. Make it a ritual and make it minimal. See what ideas you force yourself to come up with.

2. Revisit Your Inspiration

One of my favorite things to do as a writer is to revisit what inspires me.

I enjoy reading my favorite articles and watching my favorite movies and shows. It reminds me of what I love. I have to remind myself…

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..