7 Copywriting Tips If You Just Started Learning Copywriting

Practical ways to master the art of copywriting.

Benjamin Watkins
3 min readMar 14, 2023
Photo by Mikhail Pavstyuk on Unsplash

Copywriting will change the way you write.

When you learn copywriting, you learn what compels people to take action. You learn the power of words.

You discover the techniques used to get people to read your headlines, landing pages, emails, and social ads. And feel like it was made for them. It feels easy.

But good copywriting takes time to learn. To accelerate that process, I put together the 7 best copywriting tips.

1. Understand the Rule of One

The Rule of One means to focus on one big idea, one problem, and one solution.

Don’t overcomplicate it. When your copywriting is clear and you follow the Rule of One, your readers know what action to take. You’re not throwing a bunch of information out there.

You’re keeping it simple. The example below shows you don’t need to overstuff things with so much information.

2. Avoid Adverbs & Dictionary Words

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Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..