7 Copywriting Tips to Improve Your Conversion Rate

How copywriting helps improve conversion rates on emails, landing pages, websites, and social ads.

Photo by Austin Distel on Unsplash

Vague headlines. Confusing offer. Long sentences.

They spell disaster. I don’t care how brilliant your product is, if your copywriting sucks, your conversion won’t be optimal.

You need great copywriting for a great conversion rate.

So, here are seven copywriting tips to improve your brand’s conversion rate on your website, landing page, social ads, and emails.

Start with congruence

Congruence means there should be harmony in your copywriting.

The social ad language should match the landing page language. If readers click on your social ads and the landing page or website doesn’t match the feeling, they will bounce.

You need the copywriting to match up on every part of the funnel.

Split-test headlines

Finding the perfect headline requires testing a bunch of headlines.

So, what headlines should you be testing? Here are headline ideas you should be testing on your audience:

• The [product] for…