7 Email Examples That Will Make You a Better Copywriter

Examples that teach you to talk to your audience, not at them

Email is my superpower.

From e-commerce to healthcare, I’ve written email nurture campaigns to demo follow-ups. I love email because it feels like a conversation. And it has the highest ROI.

And yet there are so many companies not leveraging email the right way. It’s boring, inconsistent, impersonal, or overly salesy. If you want to stand out in someone’s inbox, you have to think outside the box.

You have to capture the voice of the customer and feel what the customers feel. Get inside their brains.

Here are my favorite copywriting examples around email that will make you a better copywriter.

Teach as If You Were a Friend

There’s nothing wrong with educating your audience. You teach them about your product. You show them how it works.

The trick is to teach something as if you were teaching a friend. Don’t talk at your friend. Talk to them. Here’s a perfect example of talking to someone like a friend.