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7 Lead Magnet Ideas to Build Your Email List

Try these lead magnet ideas to build your email list.

Benjamin Watkins
3 min readDec 19, 2022
Ship 30 for 30’s lead magnet.

A brilliant lead magnet can accelerate the growth of your email list.

But what can you offer your audience? The key is value. Not fluff value. Not cookie-cutter value. You want to offer real substance that helps your audience.

Here are seven lead magnet ideas you can offer to help you build your email list.

1. Offer short case studies

Since posting copywriting examples on social media, I’ve seen my email list spike.

On www.ThisIsCopy.com, I offer marketing and copywriting examples or case studies. Give people a glimpse of what you’re working on and they want to join in on the fun.

In other words, show people what you’re discovering.

2. Offer trends and data

People always want to see trends.

They want to see what’s trending every new year or every month. It’s valuable because it helps them analyze their business or who they are working with.

You can use your research of data and trends as a lead magnet to give your audience insight.

3. Offer a cheat sheet

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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