7 Lessons I Learned Launching a $1 Digital Product

Stop trying to make $500k a year. Start trying to earn your first $1.

Benjamin Watkins
This Is Copy
Published in
3 min readOct 18, 2023

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Less than a week ago, I relaunched my landing page course from $97 to $1.

I built the course in the spring of 2023, and only a few people bought it.

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Benjamin Watkins
This Is Copy

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..