7 Powerful Frameworks to Guide Your Copywriting
These frameworks give your copywriting a starting point.
4 min readJan 10, 2024
The best copywriting is built around a framework.
It’s not willy-nilly. You’re not creating something based on what you think will perform. You’re following a structure based on how aware your audience is of your product.
When it comes to copywriting frameworks, these seven are my favorite because they can help improve conversions.
Before-After-Bridge (BAB)
Before-after-bridge goes like this:
- Before — discuss the pain the user is in
- After — paint a picture of the outcome
- Bridge — your solution is the bridge to the ideal outcome
The example below uses BAB to perfection.
It highlights a pain point for the users. It shows what the after could be by offering the solution. As you scroll the page, you see how to get those solutions with the product.
