7 Sales Tactics That Have Helped Me Build a 6-Figure Business
Why sales is a struggle and how I’m learning to get better.
I love writing. I love marketing. I LOVE copywriting.
But I never loved sales because I sucked at it. This was especially evident when I became a freelancer. I was awful at closing clients or figuring out how to even reach out to potential prospects.
But I’m slowly learning how sales is not the enemy. My mindset is the enemy. How I’ve thought about sales is completely wrong.
Here are seven tactics that have helped me become (slowly) better at sales.
1. Know Your Prospect
This seems like a no-brainer.
It wasn’t for me.
In the first few years of my freelancing career, I chased anyone and everyone. As a result, I landed some clients I had no business working with. I also had a terrible close rate because I didn’t know my prospect or their industry well.
Darren McKee has helped me with everything around sales. Knowing your prospect is one of the best things you can do.
It’s how you stand out.
