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7 Ways to Maximize Your Creativity

Simple ways to think differently when you’re stuck on a problem.

Benjamin Watkins
4 min readDec 28, 2023
Photo by Nick Fewings on Unsplash

I read something about how walks unlock your creativity.

If wizards and warlocks rule the Earth, then we can believe that walks are magical things that unlock your creativity.

No.

Creativity is so much more than a walk. It’s a process that involves knowing how to approach problems.

In my work as a writer and copywriter, I’ve discovered a 7-part process that helps me be more creative — thanks to the brilliant John Cleese.

1. Flip Problems Upside Down

There is always more than one way to solve a problem.

You can flip problems upside down or sideways. You can write a sentence in a thousand different ways. Creativity is about thinking outside the box.

Creativity is not about the most logical answer.

It’s about finding different answers.

2. Spend More Time on a Problem

It’s easy to rush the process of getting content published as quickly as possible.

I have that problem. I want to build that habit. I want to get it over with.

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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