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7 Ways You Can Build an Email Audience

My path to my first 1,000 subscribers.

Benjamin Watkins
4 min readDec 19, 2023
Photo by Solen Feyissa on Unsplash

Should you start a newsletter?

A few weeks ago, I met with five people from LinkedIn at a coffee shop. They were asking this question. I was the only one in the group building an email list.

I was telling them that there are so many benefits to starting an email list. It’s a lead list. It’s an audience that loves your content and will buy from you.

Here are seven ways to build your email list (and how I did with my first thousand subscribers).

1. Link Your Newsletter on Medium Articles

Linking your newsletter to your Medium articles is something you should 1000% be doing.

Self-promotion isn’t just necessary. It’s your job to tell people to join your email list. You don’t have to sound like a telemarketer. You only need to sound like yourself.

Here’s an example of how I do at the bottom of my articles.

2. Make It Easy to Find Your Newsletter on Twitter and LinkedIn

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Benjamin Watkins
Benjamin Watkins

Written by Benjamin Watkins

Founder of ThisIsCopy.com | Health Tech Copywriter | Copywriting examples at https://laviebenrose.substack.com/. Dad of five adventurous kids..

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