7 Copywriting Examples Worth Sharing

Hidden copywriting gems that share valuable lessons.

Benjamin Watkins
4 min readJun 8


Avoid vague headlines. Spell out the benefit.

Every Thursday, I share copywriting examples.

The examples are something I worked on or found online that share a valuable lesson.

I love sharing these examples because I’ve noticed that they’ve helped people. It gives people a visual way of learning copywriting. And I’m forcing myself to look for new examples.

Here are some of the most recent examples I’ve worked on that I believe are worth sharing.

1. Avoid Saying Simple. Spell Out the Benefit.

Simple is an overused marketing word.

It feels lazy and outdated. Simple can mean a lot of things. It doesn’t make me curious to learn more.

To make it more transparent, spell out the benefit. Tell the reader exactly what you do so there isn’t any confusion.

2. Rhymes Are Memorable

Rhymes are memorable for a reason. They are mnemonic devices that are designed to help you remember things.

I love this revised headline because it’s not just a rhyme, it’s a benefit to the reader. It speaks to the reader.

Wine lovers want their wine any damn time. It’s catchy. And I love it.

3. Stop Saying Solutions

Solutions is a top-10 lazy copywriting word.

Employees don’t want catering and cafeteria solutions. They want delicious food. They want more time. They never leave the office so they can try delicious food.

Make it clear what you do. Embellish a benefit and make people curious to learn more.



Benjamin Watkins

Copywriter — Founder of ThisIsCopy.com. Four kids and an amazing wife. Word strategist. Building a writing community.