8 Copywriting Techniques to Make Your Brand Stand Out

How to draw awareness to your ads.

I love collecting copywriting ads.

There’s always something new to learn. It could be a phrase or a principle. Either way, these ads stand out.

They are top of the funnel. They spark your interest. Draw you in with a line that makes you stop and read it. And they make some of the finest print ads on the planet.

Here are eight copywriting techniques that will make you a better copywriter.

1. Double Entendre, Double Effective

Entendre means it has a double meaning.

The ad below is brilliant because it suggests two things. It’s fine and it’s a paying fine.

It makes you pause and think.

2. Twist a Common Phrase

A common phrase captures your attention.

You think you’re reading the typical rhyme or phrase on a billboard until there’s a twist at the end. This print ad is spectacular for doing just that.